Originally from France, Martin Roy has spent over a decade in North America, between the United States and Canada, and has also lived in Morocco, giving him deep exposure to both developed and emerging markets.

​

With a background in strategy consulting, Martin has worked on projects across multiple industries. He has been involved in the strategic planning of one of North America’s major port authorities, as well as the Financial Market Authority of a Canadian province, shaping long-term visions for critical economic institutions. He has also conducted international benchmarking for industries such as aerospace and professional regulatory bodies and has supported an organization in its digital transformation strategy to modernize operations.

​

His expertise in international investments is reinforced by his master’s thesis at HEC Montréal, where he conducted an in-depth study on foreign investments in West Africa’s agricultural sector, earning him a published distinction.

​

Driven by a strong vocation to connect cultures and foster impactful global partnerships, Martin is dedicated to helping businesses unlock opportunities in high-growth markets through strategic insight, data-driven decision-making, and hands-on market expertise.